Part 8 of 8
If there is one thing Steven Spielberg is brilliant at predicting, it’s what people will pay money to see at the movies. Ever since the ’80s, Spielberg has had one of the most marketable names one could put on a movie trailer. With a handful of exceptions, having Spielberg as a producer or executive producer for your project will do a lot when it comes to marketing and how the public perceives your film. There’s a reason the trailers for all the Transformers films feature Spielberg’s name as prominently as Michael Bay’s: his presence will bring a certain number of people in. Particularly in recent years, Spielberg has been awfully generous with his “executive producer” credits, but he has a long history of supporting films he believes 1) will be good, or 2) will make money. What’s encouraging about this is that Spielberg has decided not to become a hermit who releases only his movies and ignores everything else. He actively helps movies to get made because he likes a world where they exist.